Genalphaskin operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”) to provide you with a seamless and curated beauty shopping experience. Our store is powered by WooCommerce, which enables us to deliver our Services efficiently and securely.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern matters related to the collection and processing of personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or could reasonably be linked to you. This does not include anonymized or de-identified information.

Depending on how you interact with our Services and where you reside, we may collect the following categories of personal information:

Contact Information
Name, billing address, shipping address, phone number, and email address.

Payment Information
Credit or debit card details, payment confirmation, transaction details, and other payment-related information.

Account Information
Username, password, security details, preferences, and account settings.

Transaction Details
Products viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as order history.

Customer Communications
Information you provide when contacting customer support or communicating with us.

Device Information
IP address, browser type, device identifiers, and network connection details.

Usage Data
Information about how you browse and interact with our website and Services.

Sources of Personal Information

We may collect personal information:

• Directly from you when you create an account, place an order, or contact us
• Automatically through cookies and similar technologies when you browse our website
• From service providers that support our operations
• From business partners or other third parties, as permitted by law

How We Use Your Information

We may use your personal information for the following purposes:

Providing and Improving Our Services
To process orders, manage payments, arrange shipping, facilitate returns or exchanges, maintain your account, personalize your shopping experience, and improve our website functionality.

Marketing and Promotions
To send promotional emails, marketing messages, or advertisements related to products you may be interested in. You may opt out of marketing communications at any time.

Security and Fraud Prevention
To verify accounts, secure transactions, detect fraudulent activity, and protect our business and customers.

Customer Support
To respond to inquiries, provide assistance, and maintain our relationship with you.

Legal Compliance
To comply with applicable laws, enforce our policies, and respond to lawful requests from authorities.

How We Share Personal Information

We may disclose personal information in limited circumstances, including:

• With WooCommerce and trusted service providers (such as payment processors, hosting providers, analytics providers, shipping partners, and customer support platforms)
• With marketing partners to deliver relevant advertising
• When required by law or legal process
• In connection with a business transaction such as a merger or restructuring
• With your consent or at your direction

All third parties are required to handle your information in accordance with applicable privacy laws.

Relationship with WooCommerce

Our store is hosted on WooCommerce. WooCommerce may collect and process certain personal information to operate and improve the platform. This may include data related to your interactions with our store and other merchants using WooCommerce.

WooCommerce may process personal data to provide enhanced services, including personalized advertising features. For more information about how WooCommerce handles data, you should review WooCommerce’s own privacy documentation.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We recommend reviewing their privacy policies before providing any personal information.

Children’s Privacy

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from individuals under 16 years of age. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security and Retention

We implement reasonable security measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute protection of transmitted data.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have rights including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your data
• The right to data portability
• The right to opt out of certain targeted advertising practices

You may also opt out of promotional emails by using the unsubscribe link provided in our emails.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing certain requests.

International Transfers

Your personal information may be transferred to and processed in countries outside your place of residence. Where required, we rely on legally recognized transfer mechanisms to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Genalphaskin
Email: support@genalphaskin.com
Phone: +1 505-3785-791
Address: 103 Amherst Dr SE, Albuquerque, NM 87106, USA
Business Hours: Monday to Friday, 8:00 AM – 5:00 PM
Company Number: 7619200